Charles Chick Lewis presents The Encyclopedia of Exploitation 10,001 Show-Selling Ideas 1937 Depression-Era Movie Theater Promotion Gimmicks
$65.00
Title: Charles ''Chick'' Lewis presents The Encyclopedia of Exploitation [10,001 Show-Selli]ng Ideas
Author: Bill Hendricks and Howard WaughIllustrator:
Description: Second printing, November 1937. Boards in red cloth with white lettering. Bottom edge of front cover damp-soiled. Pages have dampstain in bottom margins throughout the volume. pp. xxii, 432, (xxiii)-xxx.
Great Depression-era compilation of 1,001 methods and gimmicks to entice movie fans to theaters. A manual on the ''gentle art of ballyhoo'' called Exploitation.
The authors, Bill Hendricks and Howard Waugh, were both managers of the Warner Theater in Memphis, Tennessee.
Binding: Hardcover
Condition: Fair
Publisher: Showmen's Trade Review
Place: New York City
Year: 1937
Keywords: promotion, movies, motion pictures, theatre, theater, advertising, manual,
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